Most small businesses build their client base one customer at a time. That is, they engage a sales or marketing campaign to hopefully attract a number of people into a pipeline so they can eventually sell them on a product or service. The company pushes out the message, the phone rings and the new prospect is in the proverbial pipeline. This is called a one-to-one sales approach and obviously it works or companies wouldn’t use it so often. But there’s a much better way. It’s a one-to-many...